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Getting Started

The guide describes a perfect Google Analytics Enhanced Ecommerce integration with all tracking features included on the module and extra features such Google Ads and Google Optimize.

Following the full guide requires near 3h, so relax it and take your time. if several sections doesn't fit your needs you could skip them, but the minimum sections to follow are:

  1. First Steps
  2. Google Analytics
  3. GUA Enhanced Ecommerce
  4. Verify Integration
  5. Solve possible integration issues

The guide assumes that module has been installed on PrestaShop and you have an account on the next each platforms:

  • Google Analytics
  • Google Merchant Center
  • Google Ads
  • Google Optimize

Info

If your country doesn't have Google Merchant Center available, will not be necessary an account.
You will be able to do dynamic remarketing on Google Ads through a custom product feed.