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Conversion Actions

Google Ads Conversion shows you if a customer does some valuable action after click on some of your ads. This allows you to invest more intelligently in the higher-performing elements and ultimately, to increase return on investment.

  1. On your Google Ads dashboard, click on Tools And Settings
  2. click on Measurement
  3. click on Conversions

  1. Click on New Conversion Action

  1. Select Website conversions option

  1. Enter your shop URL
  2. click on Scan

  1. Click on Add a conversion action manually

  1. Select on the list below the recommended configuration for each common conversions
  2. Click on Done

Recommended conversions configuration

Section Values
Conversion name Create account
Goal and action optimisation Sign-ups, Secondary action
Value Use the same value for each conversion (your currency and custom value)
Source Website
Count One conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Section Values
Conversion name Product view
Goal and action optimisation Page view, Secondary action
Value Use the same value for each conversion (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Section Values
Conversion name Add to cart
Goal and action optimisation Add to basket, Secondary action
Value Use different values. If there's no value, use (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Section Values
Conversion name Begin checkout
Goal and action optimisation Begin checkout, Secondary action
Value Use different values. If there's no value, use (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Section Values
Conversion name Purchase
Goal and action optimisation Purchase, Primary action
Value Use different values. If there's no value, use (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven

  1. If you need to configure more conversions click on Add a conversion action manually
  2. Once you finished to configure all conversions click on Save and continue

  1. Select Use Google Tag Manager tab
  2. Copy your Conversion ID and paste it on module configuration
  3. Copy each Conversion label and paste it on module configuration

Enhanced Conversions

This feature can improve the accuracy of your conversion measurement, including relevant customer data that helps improve biddings.

  1. On your Google Ads dashboard, click on Tools And Settings
  2. click on Measurement
  3. click on Conversions

  1. select one conversion and click on Conversion action name

  1. Open Enhanced conversions tab
  2. Click on Turn on enhanced conversions

  1. If you comply the policy click on Agree

  1. Select Global site tag or Google Tag Manager
  2. Click Next

  1. Enter your shop URL
  2. click on Check URL

  1. Click on Save
  2. Click on Back to return to conversions section