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Configure Conversions

If some conversion has been enabled on module configuration, is necessary to configure the conversion on Bing Ads control panel.

Basic

  1. Click on Conversion Tracking
  2. Click on Conversion Goals
  3. Click on Create Conversion Goal

  1. Assign a name to new conversion
  2. Click on Event type
  3. Click on Next button

Note

The basic steps will be repeated each time a new conversion is set up in Bing Ads.

Sign Up

  1. In the Action type select Equals to and set sign up
  2. Confirm the account scope for the event
  3. Select Don't assign a value
  4. Select Unique
  5. Assign a conversion window
  6. Select the UET tag related to conversion
  7. Click on Save

Order Complete

  1. In the Action type select Equals to and set order complete
  2. Confirm the account scope for the event
  3. Select Conversion action value may vary and the currency type
  4. Select All
  5. Assign a conversion window
  6. Select the UET tag related to conversion
  7. Click on Save

Coupon

  1. In the Action type select Equals to and set coupon
  2. Confirm the account scope for the event
  3. Select Don't assign a value
  4. Select All
  5. Assign a conversion window
  6. Select the UET tag related to conversion
  7. Click on Save