Getting Started
Google Tag Manager can manage tags for more than 50 marketing and analytics platforms. This module provides a seamless, native integration for the most common networks:
- Google Analytics 4
- Google Ads
- Bing
- Criteo
- Facebook (Meta)
- TikTok
- Twitter (X)
Note
Because this module generates a robust and comprehensive dataLayer, users with GTM experience can easily configure additional platforms independently. If you would like to see support for other networks added out of the box, you can submit a feature request at the end of this guide.
Completing the entire integration guide takes more than 4 hours, so please take your time and go at your own pace. If specific sections do not apply to your business setup, you can safely skip them. However, the minimum required sections to complete are:
- First steps
- At least one tracking platform of your choice
- Verify integration
- Solve possible integration issues
This guide assumes that the module is already installed on your PrestaShop store and that you have active accounts on the following platforms:
- Google Analytics 4
- Google Ads
- Bing
- Criteo
- Kelkoo
- TikTok
Note
If Google Merchant Center is not available in your country, a Merchant Center account is not required. You can still execute dynamic remarketing campaigns through Google Ads using a custom product feed.