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Getting Started

Google Tag Manager can handle the tags of more than 50 marketing and analytics platforms. This module provides the perfect integration for the most common platforms

  • Google Analytics 4
  • Google Universal Analytics
  • Google Ads
  • Bing
  • Criteo
  • Facebook
  • Pinterest
  • TikTok
  • Twitter

Note

This module generates an outstanding dataLayer, therefore if you have some GTM experience you should be able to set other platforms on your own. Anyway, if you think that other platforms it should be included in the module out of the box, request the new feature at the end of this guide.

Following the full guide requires more than 4h, so relax it and take your time. if several sections doesn't fit your needs you could skip them, but the minimum sections to follow are:

  1. First steps
  2. At least one tracking platform of your choice
  3. Verify integration
  4. Solve possible integration issues

The guide assumes that module has been installed on PrestaShop and you have an account on the next platforms:

  • Google Analytics 4
  • Google Ads
  • Bing
  • Criteo
  • Facebook
  • Kelkoo
  • Pinterest
  • TikTok
  • Twitter

Note

If your country doesn't have Google Merchant Center available, will not be necessary an account. You will be able to do dynamic remarketing through Google Ads with a custom product feed.