Remarketing Audience

The Google Ads Audience Source is a remarketing feature to collect and target customers who visit your site and take a relevant action.

1. On your Google Ads dashboard, click on Tools And Settings
2. click on Shared Library
3. click on Audience Manager

1. Click on Your data sources tab
2. Click on Setup Tag

1. Select remarketing option Collect data on specific actions that people performed on your website to show personalised ads
2. Select Retail
3. Click on Advanced settings

1. Check Include the user_id parameter in the Google Ads tag
2. Click on Save and continue

1. Copy your Conversion ID and paste it on module configuration
2. Click on Continue

1. Click on Done