Conversions Goals

Conversion tracking enables you to measure your return on ad spend by tracking the actions people take after viewing or engaging with your ads on Twitter.

1. Click on Tools
2. Click on Conversion Goals

1. Click on Add Event

1. Set an event Name
2. Select the Event type (Check table below)
3. Select the Attribution window
4. Enable or disable the Website activity audience

Recommended Event type Selection

Site Event	Twitter Event Type
Add to cart	Add to cart
Begin Checkout	Checkout initiated
Payment info	Added payment info
Product view	Content view
Purchase	Purchase
Search	Page View
Sign up	Lead

Tip

• The default Attribution window fits perfectly near all common scenarios
• Enable website activity audience if the event matches a potential customer action (e.g. Begin Checkout, Purchase)

1. Select Define event with code
2. Click on Next

1. Select Tag Manager
2. Copy the Event ID and paste it on module configuration
3. Click on Save