Configure Conversions

Google Ads Conversion shows you if a customer does some valuable action after click on some of your ads. This allows you to invest more intelligently in the higher-performing elements and ultimately, to increase return on investment.

Conversion Settings

1. Click Goals in the left navigation menu.
2. Click Settings.
3. Configure the global settings according to the recommended values below.

Recommended Conversions Settings

Conversion Settings

Section	Values
Call conversion action	Calls from ads
Customer data terms	Accept them
Enhanced conversions for leads	Enable and select Google Tag
Enhanced conversions	Enable and select Google Tag
Engaged-view conversions	Not relevant
App attribution sharing	Not relevant

Create Conversion Goals

1. Click Goals in the left navigation menu.
2. Click Conversions, then select Summary.

3. Click New conversion action.

   

4. Click Edit Data Sources.

   

5. Enter yourdomain.com into the website URL field.

6. Click Scan.

   

7. Select the Google tag.

8. Click Done.

   

9. Select Conversion on a website.

10. Click Save and continue.

    

11. Select the appropriate category group for the conversion action based on the recommended mappings below.

    

    Recommended Conversion Groups

    Conversion Groups

    Conversion Goal	Recommended Category Group
    Create Account	Sign-ups
    Product View	Page view
    Add To Cart	Add to basket
    Begin Checkout	Begin checkout
    Purchase	Purchase

12. Click Create conversion.

13. Select the Data Source related to your Google Tag.

    

14. Click Add a conversion action manually.

15. Configure the action parameters according to the recommended configuration tabs below.

16. Click Done to save the configuration.

    

    Recommended conversion configuration

    Create AccountProduct ViewAdd To CartBegin CheckoutPurchase

    Section	Values
    Conversion name	Create account
    Goal and action optimisation	Sign-ups, Secondary action
    Value	Use the same value for each conversion (your currency and custom value)
    Source	Website
    Count	One conversion
    Click-through conversion window	30 days
    Engaged-view conversion window	3 days
    View-through conversion window	1 day
    Attribution model	Data-driven
    Enhanced Conversions	Enabled

    Section	Values
    Conversion name	Product view
    Goal and action optimisation	Page view, Secondary action
    Value	Use the same value for each conversion (your currency and custom value)
    Source	Website
    Count	One conversion
    Click-through conversion window	30 days
    Engaged-view conversion window	3 days
    View-through conversion window	1 day
    Attribution model	Data-driven
    Enhanced Conversions	Enabled

    Section	Values
    Conversion name	Add to cart
    Goal and action optimisation	Add to basket, Secondary action
    Value	Use different values. If there's no value, use (your currency and custom value)
    Source	Website
    Count	Every conversion
    Click-through conversion window	30 days
    Engaged-view conversion window	3 days
    View-through conversion window	1 day
    Attribution model	Data-driven
    Enhanced Conversions	Enabled

    Section	Values
    Conversion name	Begin checkout
    Goal and action optimisation	Begin checkout, Secondary action
    Value	Use different values. If there's no value, use (your currency and custom value)
    Source	Website
    Count	Every conversion
    Click-through conversion window	30 days
    Engaged-view conversion window	3 days
    View-through conversion window	1 day
    Attribution model	Data-driven
    Enhanced Conversions	Enabled

    Section	Values
    Conversion name	Purchase
    Goal and action optimisation	Purchase, Primary action
    Value	Use different values. If there's no value, use (your currency and custom value)
    Source	Website
    Count	Every conversion
    Click-through conversion window	30 days
    Engaged-view conversion window	3 days
    View-through conversion window	1 day
    Attribution model	Data-driven
    Enhanced Conversions	Enabled

    Enhanced Conversions Warning Messages

    Google Ads may display a "Low Match Rate" warning for unlogged guest traffic. This is expected behavior for mixed-traffic scenarios and not a configuration error; standard tracking remains fully operational.

17. Click Add another category to configure remaining conversions.

18. Click Save and continue once all actions are completely configured.

    

19. Click Use Google Tag Manager.

20. Copy the specific Conversion label generated for each conversion goal to pair them within the module settings.

21. Click Finish.

    

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Module Configuration

Map the conversion labels copied from Google Ads to the corresponding conversion labels in the module.

1. Navigate to your PrestaShop back office and open the module configuration page.
2. Select the Google Ads tab.
3. Paste the GAds conversion label into the corresponding input field for each conversion label.
4. Click Save to apply the configuration.