Match Catalogs

Configure the Google Data Feeds tab to synchronize the product IDs generated by the tracking module with the IDs inside your remarketing data feed file.

Feed generation modules frequently append prefixes, country codes, or variant separators to the raw product IDs. If your store targets multiple countries, these formats vary per feed. Defining these structural rules inside the module guarantees perfect ID synchronization and prevents dynamic remarketing tracking drops.

Reference Values Only

The following scenarios are examples to help you understand the formatting pattern. Do not copy these exact string values into your production settings; inspect your own data feed file to extract your precise structural modifiers.

Merchant CenterBusiness Data

Consider a base Product ID (150) and a Product Attribute ID (25).

If your feed generation module outputs the combined ID as SHOPEN150v25, the identifier breaks down into the following structural segments:

Prefix	Product ID	Variant Separator	Attribute ID
SHOPEN	150	v	25

Dynamic Country Suffixes

In the example prefix SHOPEN, SHOP acts as a static string, while EN represents a dynamically appended country code variable that changes depending on the target storefront region.

Define these feed additions inside the module parameters to align your user tracking events with your merchant catalog data.

1. Open your PrestaShop module configuration.
2. Click the Google Data Feeds tab.
3. Enter SHOP{COUNTRY} in the Merchant Center Prefix field.
4. Enter v in the Merchant Center Variant field.

5. Click Save.

   

Mapping Use Cases

Match your export file settings against the scenario directory below to determine your inputs:

Data Feed Product ID	Merchant Center Prefix	Merchant Center Variant
SHOPEN150v25	SHOP{COUNTRY}	v
SHOPEN150	SHOP{COUNTRY}	Leave Empty
150v25	Leave Empty	v
150	Leave Empty	Leave Empty

Business Data feeds apply to custom business models outside of retail and handle attributes using two structural variations:

1. Dedicating the itemid column to the Product ID and tracking variants separately inside the itemid2 column via the Product Attribute ID.
2. Merging both product and variant indices directly into a single itemid string, leaving the itemid2 column blank.

Consider a base Product ID (150) and a Product Attribute ID (25).

If your export module generates your tracking rows by writing SHOPEN150 into the itemid column and v25 into the itemid2 column, the composition maps as follows:

Column	Prefix Component	Product ID Reference	Variant Separator	Attribute ID Reference
itemid	SHOPEN	150	N/A	N/A
itemid2	N/A	N/A	v	25

Configure your custom business data variables within the module settings layout.

1. Open your PrestaShop module configuration.
2. Click the Google Data Feeds tab.
3. Enable Dynamic Remarketing (Custom).
4. Enter SHOP{COUNTRY} in the Business Data Prefix field.
5. Enter v in the Business Data Variant field.
6. Enable Data Feed ID2.

7. Click Save.

   

Custom Mapping Use Cases

Analyze your specific business data columns and apply the corresponding matching switches:

Data Feed Product ID	Data Feed Product ID2	Business Data Prefix	Business Data Variant	Data Feed ID2
SHOPEN150v25	Leave Empty	SHOP{COUNTRY}	v	false
SHOPEN150	Leave Empty	SHOP{COUNTRY}	Leave Empty	false
150v25	Leave Empty	Leave Empty	v	false
150	Leave Empty	Leave Empty	Leave Empty	false
SHOPEN150	v25	SHOP{COUNTRY}	v	true
SHOPEN150	25	SHOP{COUNTRY}	Leave Empty	true
150	v25	Leave Empty	v	true
150	25	Leave Empty	Leave Empty	true