Conversions Goals
Conversion tracking measures the return on investment of your campaign by tracking actions people take on your website after they click on your ad. When the action matches your conversion goal, it is counted as a conversion.
- Click on Tools
- Click on Conversion Goals
- Click on Create
- Select Website
- Click on Next
- Select the Goal Category
- Select the Event Goal Type
- Click on Next
- Select from below list the goal to setup and see the recommended configuration
- Click on Next button
- Select the Yes, UET tag was already installed...
- Click on Save and Next
- Select Manual Installation
- Click on Next
- Check the table below
- Select one option
- Click on Save and Next
- Click on Done
Recommended Goals Configuration
| Section | Values |
|---|---|
| Name | Create account |
| Revenue | Each conversion action has the same value (your currency and custom value) |
| Scope | Select your UET Tag |
| Count | Unique |
| Conversion window | 30 days |
| View-through conversion window | 1 day |
| Include in "Conversions" | No |
| Conversion attribution model | LastClick |
| Action - (Equals) | sign_up |
| Section | Values |
|---|---|
| Name | Product View |
| Revenue | Conversion action value may vary (your currency and custom value) |
| Scope | Select your UET Tag |
| Count | All |
| Conversion window | 30 days |
| View-through conversion window | 1 day |
| Include in "Conversions" | No |
| Conversion attribution model | LastClick |
| Action - (Equals) | product_view |
| Section | Values |
|---|---|
| Name | Add To Cart |
| Revenue | Conversion action value may vary (your currency and custom value) |
| Scope | Select your UET Tag |
| Count | All |
| Conversion window | 30 days |
| View-through conversion window | 1 day |
| Include in "Conversions" | No |
| Conversion attribution model | LastClick |
| Action - (Equals) | add_to_cart |
| Section | Values |
|---|---|
| Name | Begin Checkout |
| Revenue | Conversion action value may vary (your currency and custom value) |
| Scope | Select your UET Tag |
| Count | All |
| Conversion window | 30 days |
| View-through conversion window | 1 day |
| Include in "Conversions" | No |
| Conversion attribution model | LastClick |
| Action - (Equals) | begin_checkout |
| Section | Values |
|---|---|
| Name | Purchase |
| Revenue | Conversion action value may vary (your currency and custom value) |
| Scope | Select your UET Tag |
| Count | All |
| Conversion window | 30 days |
| View-through conversion window | 1 day |
| Include in "Conversions" | Yes |
| Conversion attribution model | LastClick |
| Action - (Equals) | purchase |