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Configure Conversion

Google Ads Conversion shows you if a customer does some valuable action after click on some of your ads. This allows you to invest more intelligently in the higher-performing elements and ultimately, to increase return on investment.

Conversion Settings

  1. click on Goals
  2. click on Settings
  3. click on Follow recommended setting from the below list

Recommended Conversions Settings

Section Values
View-through conversions Enable
Call conversion action Calls from ads
Customer data terms Accept them
Enhanced conversions for leads Enable and select Tag Manager
Enhanced conversions Enable and select Tag Manager
Engaged-view conversions Not relevant
App attribution sharing Not relevant

Create conversion Goals

  1. click on Goals
  2. click on Conversions
  3. click on Summary
  4. click on Conversion goals
  5. click on New conversion action

  1. Select Website conversions option

  1. Enter your shop URL
  2. click on Scan

  1. Click on Add a conversion action manually

  1. Select from below list the goal to setup and follow the recommended configuration
  2. Click on Done

Recommended conversion configuration

Section Values
Conversion name Create account
Goal and action optimisation Sign-ups, Primary action, Add "Sign-ups" to account default goals
Value Use the same value for each conversion (your currency and custom value)
Source Website
Count One conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Enhanced Conversions Disabled
Section Values
Conversion name Product view
Goal and action optimisation Page view, Secondary action
Value Use the same value for each conversion (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Enhanced Conversions Disabled
Section Values
Conversion name Add to cart
Goal and action optimisation Add to basket, Secondary action
Value Use different values. If there's no value, use (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Enhanced Conversions Disabled
Section Values
Conversion name Begin checkout
Goal and action optimisation Begin checkout, Secondary action
Value Use different values. If there's no value, use (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Enhanced Conversions Enabled
Section Values
Conversion name Purchase
Goal and action optimisation Purchase, Primary action
Value Use different values. If there's no value, use (your currency and custom value)
Source Website
Count Every conversion
Click-through conversion window 30 days
Engaged-view conversion window 3 days
View-through conversion window 1 day
Attribution model Data-driven
Enhanced Conversions Enabled

Enhanced Conversions Not for every event

Enhanced Conversions can improve the accuracy of your conversion measurement, including relevant customer data that helps improve bidding's. but this feature only fit for events like Purchase and Begin Checkout, because other events will fall in common situations that does not meet the enhanced conversion requirements, such: (User not logged in, or, User logged in with an incomplete address)

  1. If you need to configure more conversions click on Add a conversion action manually
  2. Once you finished to configure all conversions click on Save and continue

  1. Select Use Google Tag Manager tab
  2. Copy your Conversion ID and paste it on module configuration
  3. Copy each Conversion label and paste it on module configuration