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Match Catalogs

Match Catalog Feeds

In module configuration, the Google Data Feeds tab it's essential for make it match the product IDs generated by tracking module for remarketing, with the IDs generated in the data feed file used for remarketing.

Very often, the module to generate the data feed, adds some prefix and / or variant separator to create a concrete product ID for remarketing, also those modules could generate multiple data feed files to target multiple countries, therefore it's necessary to define some prefixes on module configuration for a perfect matching.

Warning

Take in count that the examples are for understanding the module configuration, do not use the same values in your configuration

Considering a product ID (150) and attribute ID (25).

The data feed generated for Merchant center would be (SHOPEN150v25) and can be descomposed as follows:

Prefix Product ID Variant Separator Attribute ID
SHOPEN 150 v 25

Note

For the prefix SHOPEN, consider SHOP as a static string and EN as a dynamically generated specific target country.

Now, we just need to define in the module configuration those additions used in the data feed to make it match with the dynamic remarketing.

  1. On module configuration click on Google Data Feeds tab
  2. Enable Dynamic Remarketing (Retail)
  3. On Merchant Center Prefix set the value SHOP{COUNTRY}
  4. On Merchant Center Variant set the value v
  5. Click on Save button

Case table

Check next table to see more clearly which configuration is necessary to match the data feed in other scenarios.

Data Feed Product ID Merchant Center Prefix Merchant Center Variant
SHOPEN150v25 SHOP{COUNTRY} v
SHOPEN150 SHOP{COUNTRY}
150v25 v
150

A Business Data Feed is a little bit more complex because can be generated in several ways.

  1. itemid for product ID and itemid2 for the product attribute ID
  2. itemid combining the product ID with the product attribute ID and leaving empty the itemid2 field

Either options can have a prefix on product ID, if the IDs are combined in itemid a variant separator will have to be defined.

Considering a product ID (150) and attribute ID (25).

The data feed generated for Business Data would be itemid (SHOPEN150) and itemid2 (v25).

The result of itemids can be decomposed as follows:

Prefix Product ID
SHOPEN 150
Variant Separator Attribute ID
v 25

  1. On module configuration click on Google Data Feeds tab
  2. Enable Dynamic Remarketing (Custom)
  3. On Business Data Prefix set the value SHOP{COUNTRY}
  4. On Business Data Variant set the value v
  5. Enable Data Feed ID2
  6. Click on Save button

Case table

Check next table to see more clearly which configuration is necessary to match the data feed in other scenarios.

Data Feed Product ID Data Feed Product ID2 Business Data Prefix Business Data Variant Data Feed ID2
SHOPEN150v25 SHOP{COUNTRY} v false
SHOPEN150 SHOP{COUNTRY} false
150v25 v false
150 false
SHOPEN150 v25 SHOP{COUNTRY} v true
SHOPEN150 25 SHOP{COUNTRY} true
150 v25 v true
150 25 true